Sri Lanka Economic Summit to discuss tourism’s survival to recovery

The upcoming Sri Lanka economic Summit 2021, the foremost and most anticipated economic event of Sri Lanka, will host a line-up of contemporary dialogues under this year’s theme ‘Springboard for revival: Opportunity to reset’. Day two of the event will feature a session dedicated to ‘Survival to Recovery: Reviving Tourism Inflows’ on 7 December.

As international travel recommences, emerging from the pandemic with the reopening of borders, the increasing pace of vaccination and accompanying economic recovery, this session will look at how destinations are gearing up for post-pandemic travel beyond the initial pent-up demand.

What can we learn from countries that have reopened successfully? how do we rethink our strategies in promoting Sri Lanka as a tourism destination and implementing the much soughtafter tourism marketing campaign? Can the industry go back to a $ 4 billion+ earning industry and beyond?

The Presenter at this plenary will be McKinsey & Company Partner Steve Saxon, Sri Lanka Tourism Development Authority (SLTDA) Chairperson Kimarli Fernando, Travel Impact Newswire, Thailand executive editor Imtiaz Muqbil, emirates Sri Lanka and Maldives Area Manager Chandana de Silva, eMarketingeye CeO Rajitha Dahanayake and TripAdvisor Media Partnerships APAC Group head Sarah Mathews will join the panel discussion. The session will be moderated by Jetwing Travels Chairman Shiromal Cooray.

The Sri Lanka economic Summit 2021(SLeS 2021) is scheduled to be held on 6 and 7 December as a hybrid summit catering to participants who would join online as well as participate in-person at the Shangri-La hotel. The theme for the 21st Sri Lanka economic Summit is based on creating an environment that will be a Springboard for Revival, leveraging on the Opportunity to Reset.

Participants have the opportunity to register online from chamber.lk for the entire two-day summit or choose the sessions they wish to attend. The Chamber looks forward to delivering a unique, digitally transformed experience to all participants in addition to in-person participation at the Shangri-La Colombo this year.

Registrations for the event are now open. For further information, please contact events@chamber.lk or 0115588852; or alikie@chamber.lk or 0115588805.